SocialMediaPurge is a social campaign aimed at bringing awareness to the negative effects of overly using social media. Social media has an impact on people in an unprecedented way. Dubbed the “guinea pig” generation, socia media has affected people in an unprecedented way. This campaign brings awareness to 4 main adverse effects from using social media in the wrong way:

  1. It makes you depressed.
  2. It creates a superficial sense of happiness.
  3. It gets your addicted.
  4. It destroys your productivity.

This project included a landing page and a “purging kit” consisting of a PDF with instructions on how to best optimize your social media usage.